# Business Profile

Business Profile holds the plain facts about your business: where you are, when
you are open, and what you charge. It is one of the
[one-of-a-kind entries](/start-here/admin-panel/). There is exactly one, it is
already there, and you open it and edit it.

Go to **Content**, then **Business Profile**. One row is waiting. Click its
title.

:::caution[Warning]
Leave **Add New** alone on this screen. It makes a second entry, and your
website then has to guess which one is real. The [tour of the admin
panel](/start-here/admin-panel/) explains why.
:::

## What this entry is for

Most of what you type here is never printed on a page. It is what search
engines read about your business. It is how a search result can show your
address, your hours and a pin on a map.

Two parts of it do show up on your website:

- Your address shows on the **Contact** page, next to the form. If you type an
  address on [Contact Methods](/content/contact-methods/), that one wins
  instead.
- Your map pin sets where a map points, on any page that has one.

## Before you change anything

:::caution[Warning]
Every page of your website carries these facts. A wrong address here is wrong
everywhere at once, and a search result can take weeks to catch up.

Read each box back to yourself before you click **Publish**.
:::

## What is in the entry

![The Business Profile edit screen with four numbered marks: 1 on Business type, 2 on Street address, 3 on City, 4 on Latitude.](../../../assets/screenshots/business-profile-address.png)

*The top of the form. Every box here can be left empty.*

**1. Business type.** The kind of trade you are, in one word, such as
`GeneralContractor`. This box only works with names from a set list. Type
anything else and your website quietly treats you as a plain local business.
We set this when we built your site. Leave it as it is, and tell us if it is
wrong.

**2. Street address.** The street and the number, such as `100 Maple Street`.

**3. City.** Your town. **State / region** and **ZIP / postal code** sit under
it. **Country code** is the two letter code for your country, such as `US`.

**4. Latitude.** One half of your map pin. The next section covers both halves.

### Your map pin

**Latitude** and **Longitude** are two numbers that mark one exact spot on a
map. They help when your street address is hard to find, such as a yard down a
lane.

To find them:

1. Open Google Maps in a new tab.
2. Find the spot you want on the map.
3. Right click on it. Two numbers show at the top of the small menu.
4. Click those numbers to copy them.
5. Paste the first one into **Latitude**, and the second into **Longitude**.

:::tip[Tip]
Leaving both boxes empty is fine. Your website then works from your street
address instead, which is close enough for most trades.
:::

### Price range

**Price range** is a rough hint at what you cost. Type `$$` for the middle of
the market, or a span such as `$150-$400`.

It is not printed on any page. Only search engines read it. Leave it empty if
you would rather not say.

## Opening hours

One row is one day. Open six days, and you need six rows. A day you are closed
needs no row at all. Leave it out.

:::caution[Warning]
The time boxes want two digits, a colon, then two more digits. `08:00` works.
`8:00` does not. `8am` does not.

A row in the wrong shape is thrown away without a word. Nothing turns red, and
no message tells you. That day just stops counting.
:::

![The Opening hours list open, with four numbered marks: 1 on Add Item, 2 on the Day box, 3 on the Opens box, 4 on the red trash icon.](../../../assets/screenshots/business-profile-hours.png)

*One row is one day. Number 4 takes a row back out.*

**1. Add Item.** Adds an empty row at the bottom of the list.

**2. Day.** Click the box and pick one day from the list.

**3. Opens.** The time you open, in 24 hour form: `08:00`.

**4. The red trash icon.** Takes that row out.

**Closes** sits under **Opens** and works the same way. Type `17:00` for five
in the afternoon.

So one whole row reads: Monday, `08:00`, `17:00`.

To add a day:

1. Click **Add Item**. An empty row opens at the bottom.
2. Click **Day** and pick the day.
3. Type the time you open in **Opens**, such as `08:00`.
4. Type the time you close in **Closes**, such as `17:00`.
5. Click **Publish**.

:::note[Important]
Your opening hours are not printed on your website. Only search engines read
them. To show your hours to a visitor, add an **Hours** row on
[Contact Methods](/content/contact-methods/) as well.
:::

## Checking your work

Click **Publish**, then open the **Contact** page on your live website. Your
address should read back to you next to the form.
[Contact Methods](/content/contact-methods/) shows what that column looks like.

The rest of this entry is not printed anywhere, so there is nothing on the page
to check. Read the boxes twice instead.

## Publishing a change

Nothing you type here reaches your website until you click **Publish**. Until
then the old details stay up. See [Saving and
publishing](/start-here/saving-and-publishing/).