Business Profile

Business Profile holds the plain facts about your business: where you are, when you are open, and what you charge. It is one of the one-of-a-kind entries. There is exactly one, it is already there, and you open it and edit it.

Go to Content, then Business Profile. One row is waiting. Click its title.

Warning

Leave Add New alone on this screen. It makes a second entry, and your website then has to guess which one is real. The tour of the admin panel explains why.

What this entry is for

Most of what you type here is never printed on a page. It is what search engines read about your business. It is how a search result can show your address, your hours and a pin on a map.

Two parts of it do show up on your website:

• Your address shows on the Contact page, next to the form. If you type an address on Contact Methods, that one wins instead.
• Your map pin sets where a map points, on any page that has one.

Before you change anything

Warning

Every page of your website carries these facts. A wrong address here is wrong everywhere at once, and a search result can take weeks to catch up.

Read each box back to yourself before you click Publish.

What is in the entry

The top of the form. Every box here can be left empty.

1. Business type. The kind of trade you are, in one word, such as GeneralContractor. This box only works with names from a set list. Type anything else and your website quietly treats you as a plain local business. We set this when we built your site. Leave it as it is, and tell us if it is wrong.

2. Street address. The street and the number, such as 100 Maple Street.

3. City. Your town. State / region and ZIP / postal code sit under it. Country code is the two letter code for your country, such as US.

4. Latitude. One half of your map pin. The next section covers both halves.

Your map pin

Latitude and Longitude are two numbers that mark one exact spot on a map. They help when your street address is hard to find, such as a yard down a lane.

To find them:

1. Open Google Maps in a new tab.
2. Find the spot you want on the map.
3. Right click on it. Two numbers show at the top of the small menu.
4. Click those numbers to copy them.
5. Paste the first one into Latitude, and the second into Longitude.

Tip

Leaving both boxes empty is fine. Your website then works from your street address instead, which is close enough for most trades.

Price range

Price range is a rough hint at what you cost. Type $$ for the middle of the market, or a span such as $150-$400.

It is not printed on any page. Only search engines read it. Leave it empty if you would rather not say.

Opening hours

One row is one day. Open six days, and you need six rows. A day you are closed needs no row at all. Leave it out.

Warning

The time boxes want two digits, a colon, then two more digits. 08:00 works. 8:00 does not. 8am does not.

A row in the wrong shape is thrown away without a word. Nothing turns red, and no message tells you. That day just stops counting.

One row is one day. Number 4 takes a row back out.

1. Add Item. Adds an empty row at the bottom of the list.

2. Day. Click the box and pick one day from the list.

3. Opens. The time you open, in 24 hour form: 08:00.

4. The red trash icon. Takes that row out.

Closes sits under Opens and works the same way. Type 17:00 for five in the afternoon.

So one whole row reads: Monday, 08:00, 17:00.

To add a day:

1. Click Add Item. An empty row opens at the bottom.
2. Click Day and pick the day.
3. Type the time you open in Opens, such as 08:00.
4. Type the time you close in Closes, such as 17:00.
5. Click Publish.

Important

Your opening hours are not printed on your website. Only search engines read them. To show your hours to a visitor, add an Hours row on Contact Methods as well.

Checking your work

Click Publish, then open the Contact page on your live website. Your address should read back to you next to the form. Contact Methods shows what that column looks like.

The rest of this entry is not printed anywhere, so there is nothing on the page to check. Read the boxes twice instead.

Publishing a change

Nothing you type here reaches your website until you click Publish. Until then the old details stay up. See Saving and publishing.