Your subscribers

Everything on this page happens on the Subscribers tab of Lookout Send. To make your first list, see Getting started with Lookout Send. To send to your list, see Sending a campaign.

The tab has four boxes: Audience lists, Segments, Find a subscriber and Import subscribers.

Your lists

The Audience lists box lists every list, with how many Members it has, its Status, and whether Public signup is on.

The buttons on each row:

• Enable signup or Disable signup. See Letting visitors sign up.
• Rename changes its name.
• Archive puts it away. Restore brings it back.

Seeing who is on a list

Click a list’s name. A box opens, headed Members of and the list’s name. It shows each person’s Email, Name and Status.

The status list at the top filters it: All statuses, Subscribed, Unsubscribed or Suppressed. Load more shows the next 200.

Click an email to open that person in Find a subscriber. Close shuts the box.

Adding people

One at a time

In the Find a subscriber box, under Add or update:

1. Type the Email. First name and Last name are optional.
2. Under Lists, check each list they should join. You must check at least one.
3. Leave Membership status on Subscribed.
4. Click Add or update subscriber.

You see “Subscriber saved.” and an ID. Forgot to check a list? You see “Choose at least one list.”

To change someone already on file, look them up first. See Looking someone up.

From a spreadsheet

Save your spreadsheet as a CSV file first. Excel, Numbers and Google Sheets can all do this.

1. In the Import subscribers box, click CSV file and choose the file.
2. In Email column, type the heading of the column that holds the email addresses, exactly as it is in the file.
3. Do the same for First-name column and Last-name column, if you have them.
4. Click Stage import. You see the file name, the number of rows, and the first few rows.
5. Pick the Target list.
6. Click Run import.

It works through the file in batches. When it finishes, you see how many were imported, skipped and failed. Click View report to see what happened to each row.

Cancel stops an import part way through.

Segments

A segment is part of a list. Use it to send to a smaller group.

1. In the Segments box, type a Segment name.
2. Pick the List it comes from.
3. Pick a Membership status: Subscribed or Unsubscribed.
4. Click Create segment.

Click its name, or View members, to see who is in it. Rename changes its name. Archive puts it away, and Restore brings it back.

Looking someone up

In the Find a subscriber box, paste their Subscriber ID and click Look up. You get the ID when you add someone. You can also click their email in a list’s members.

You see their email, their status, and the lists they are on.

• Suppress stops every email to that address, from every list. It does not ask first.
• Unsuppress lets emails go to them again.
• View consent shows when and how they agreed to your emails.

Letting visitors sign up

A list needs public signup turned on before visitors can join it from your website.

1. In the Audience lists box, click Enable signup on the list.
2. A box asks for a Consent policy version. Keep the value it suggests and click OK.
3. A second box asks Require email confirmation before subscribing? Click OK to send new people a confirmation email first. Click Cancel to add them right away.

The list now reads Signup on. A Signup key shows on its row, with a button to copy it.

Then go to Newsletter, pick Lookout Send as the provider, and paste the key there. That puts the signup form on your website.

A visitor who picks more than one list on the form gets one confirmation email for all of them.

The confirmation and unsubscribe links in your emails open pages on your own website, in your website’s own style.

Disable signup stops new signups to that list.